Reverse engineering your business competitor's sales funnel can seem intimidating but it is actually pretty easy when you use Funnel Spy. You just paste in the url for the main sales page and then hit the enter button. The software does the rest. It hunts down all of the pages in their sales funnel so you can see how many upsells and downsells that they have. You can then model their sales process to get similar results. Of course, you have to make sure that you have great sales copy too but the best way to be successful is to model the systems use by the most profitable competitors in your field.